Getting some promotional traction for your company on social media may seem like an easy gig. But there's a lot more to it than simply setting up accounts on the most popular platforms and throwing out a few clever posts.
If you want a successful promotion strategy for your company through social media, you're going to have to follow a plan. Curious to know more?
You're in the right place. Keep reading to learn about how to plan a successful social media promotion strategy that will engage your target audience and provide you with helpful feedback along the way.
Let's get started!
Take Stock of Your Current Social Media Presence
Before you go crazy with promotional posts, it's important to take the time to check out your current presence on social media. This is especially important if this is a new role for you, or if your company has been neglecting this presence until now.
Here's what you should take a look at.
Where You Currently Have Accounts
Make a list of each social media website with which your company has an account. Take note of the obvious sites that are missing from this list.
Which Accounts Are Active?
Out of your current accounts, which ones are actively creating content on a regular basis? If your company's Facebook page last posted five months ago, it's important to note of this as well.
Look for Optimization
While you sift through these pages, check out which ones have photos, bios, URL's, and any other available info completely filled out. Pages that have blank spaces should be flagged.
Check out the Competition
Scroll through some of your company's competitor's websites. What grabs your eye? What looks sloppy? Absorb as much useful information as possible.
Get to Know Your Target Customer
What's the most important part of creating a successful social media promotion strategy? Getting to know your target customer.
Start by asking these questions, and be specific with the answers. Who is your company's ideal client? What is their age and where do they live? What social media platforms do they use the most?
Use these answers to inform your next moves.
Plan Ahead for Engaging Content
It's simple. If your social media content is boring, you're going to have a hard time building your platforms and gaining traction.
This is where your plan should get creative. Pick the brains of your team to come up with some fun ideas for memorable videos, blog posts, interviews, and promotions that will leave an impression on your social media friends and followers.
Track Your Traffic
Gauging how well your strategies are working along the way is an important part of your plan. And these days, it's easier than ever.
For example, Facebook now offers insights which give you information about your page's engagement, reach, and how many "likes" it's receiving. Information like this will tell you how well your strategies are performing.
When creating your plan for a successful social media promotion strategy, be sure to follow the steps above with careful consideration. And remember, don't be afraid to get creative with your content!
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