When the Mayor of the city stops by your office, you say "yes". Actually, when she stopped by and asked me to help with the City of Medford Marketing Brochure to help educate residents on the need for a new fire hall, I immediately said "yes". Much of what Westbrack Marketing does is online marketing, yet I did receive awards for my advertising back my newspaper days so I knew this project would work out.
Initially, I set up the brochure as a full-color promotional piece. However, when the printing quotes came in, the city asked for a one-color flyer. The great thing about this is that I was able to work with a LOCAL printer and keep even more dollars in the Southern Minnesota area and Steele County.