Top 3 Tools to record great marketing ideas


My creative ideas usually come in the middle of the night, while I am driving to a customer appointment or at one of my kid's sporting events.  So, how do you find the creative yet still stay focused?

We all balance a hundred things, right?  Here are some of my favorite tools that you can try. 

1.  Old fashioned notepads - I know, I know.  I help people with online marketing for a living and my #1 is a notepad?  Ha ha.  Well, I found that my husband did not appreciate the glow of my cell phone as I typed in my latest ideas in the middle of the night.  Plus, long ago, I learned to write in the semi-dark.  So, I keep a notepad beside my bed.  When I wake up with that brilliant thought, I jot it down.  Then, the next day, I rip it off and take it with me to the office so I can add it to my list.


2.  Triplog - While I use a notepad for ideas, I hate writing down my mileage.  And, folks, I travel all over Minnesota and Iowa seeing customers.  So, I use Triplog.  I set it to only sync during the day into early evenings.  Plus, it does not record my weekends.  And, it is GPS activated so as soon as I go over 5 mph, it kicks in.  All I have to do is let it run.  Bliss.  :) 

3.  Sticky Notes App - I love this app.  I have my grocery list on it, a list of movies I want to rent, notes about website changes, ideas (yep, I do digital too) and more.  Even recipes and a Christmas gift list.   You can color code it and check things off.  Satisfies my need to check things off - accomplished.   Plus, I can open an text note and hit my mic on my phone and talk.  Then, my smart phone records it all and I can save it on my sticky note.  Hellooo convenience.  It is my portable notepad. 

Of 'course, there is brainstorming.  I love coaching small businesses on ideas to help them grow.  The key is after you have the creative ideas and those "ah-ha"