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Facebook now has a Facebook Snooze option so that you can put a friend on snooze mode for 30 days.

It is not an uncommon story that I hear.  Many small businesses have contacted me because they have a website that someone did a long time ago.  Then, they want to make changes and that person is gone or moved on.   So, they have a website with no access that is outdated.

A pet groomer in Faribault, Plush Pup Dog Grooming, contacted me with that concern.  She had a website that she could not update.  After talking, we decided that a new website was in order.  That way, we could integrate her social media, a better contact form and updated photos.  Plus, we added an email marketing system so that she can send email promotions to customers who have signed up thru the website....

Father's Day for a small business can be an often overlooked business growth opportunity.  At Westbrack Marketing, we work with several businesses on their marketing campaigns.  Here are some Father's Day Small Business Marketing Ideas you can implement in your own business. 

1.  Hold a contest in your store, like a Dad's Day Drawing.  Let customers print off a coloring page or drawing page from your website.  Then, have them bring it into your store.  You can hang them on a wall, in your storefront.  You can judge them yourself, or put photos on a Google Doc and share it on social media and ask people to vote.  There's a million ways to use this simple, yet fun promotion.   Remember, bring thos...

My creative ideas usually come in the middle of the night, while I am driving to a customer appointment or at one of my kid's sporting events.  So, how do you find the creative yet still stay focused?

We all balance a hundred things, right?  Here are some of my favorite tools that you can try. 

1.  Old fashioned notepads - I know, I know.  I help people with online marketing for a living and my #1 is a notepad?  Ha ha.  Well, I found that my husband did not appreciate the glow of my cell phone as I typed in my latest ideas in the middle of the night.  Plus, long ago, I learned to write in the semi-dark.  So, I keep a notepad beside my bed.  When I wake up with that brilliant thought, I jot it down...

Ok, I am the first to admit it.  I'm not a big selfie gal.  And, video...well, I love to produce them for others but do not like to film myself.  Yet, I can think of no better way to talk with you.  Plus, if you know me, you know I am a "talker".  I love to talk marketing, share ideas and help businesses grow. 

 

Heck, I have been doing that since 1993 when I helped a greenhouse in Oskaloosa, IA triple her business.  Back then, marketing was easy.  You put an ad in the newspaper and watched for the people.  Now, it requires online marketing, multiple ways to connect and getting to know your customer.  And, yep, even video.  The great news is that I have been helping customers with...

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August 27, 2019