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September 29, 2017

When it comes to your business, things can change.   How do you determine what sets your business apart? 

When I coach a small business or startup, I often hear them say,  "Yeah, but everyone knows I do that".  Do they?   I can't tell you how many companies I work with or social media posts I create where we are honestly thinking,  "Haven't we said that over and over?"   And, just when we think that "everyone knows", we'll get a message or inquiry about it.  

For example, I worked with a pizza company that has a family buffet every Wednesday night.  We talked about it, promoted it.  Then, we moved on to other promotions and thought,  "everyone knows".    I...

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August 27, 2019

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