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It is not an uncommon story that I hear.  Many small businesses have contacted me because they have a website that someone did a long time ago.  Then, they want to make changes and that person is gone or moved on.   So, they have a website with no access that is outdated.

A pet groomer in Faribault, Plush Pup Dog Grooming, contacted me with that concern.  She had a website that she could not update.  After talking, we decided that a new website was in order.  That way, we could integrate her social media, a better contact form and updated photos.  Plus, we added an email marketing system so that she can send email promotions to customers who have signed up thru the website....

Last month, I connected with a Faribault Business, Community Co-op, who wanted a creative way to explain the differences in fuel.   We talked and Kelley's energy and passion for her business is what we wanted to showcase plus, a lot of people know her.  So, we created a video for the Faribault business that showcase her on location giving a brief description of the differences in fuels. 

The video was then used on Facebook to promote education and integrated into her website on a special page developed for educating the public.   As of this post, 6,633 people were reached, 65 people interacted with her brand, 17 people shared the video and overall, it helped created an awareness....

Father's Day for a small business can be an often overlooked business growth opportunity.  At Westbrack Marketing, we work with several businesses on their marketing campaigns.  Here are some Father's Day Small Business Marketing Ideas you can implement in your own business. 

1.  Hold a contest in your store, like a Dad's Day Drawing.  Let customers print off a coloring page or drawing page from your website.  Then, have them bring it into your store.  You can hang them on a wall, in your storefront.  You can judge them yourself, or put photos on a Google Doc and share it on social media and ask people to vote.  There's a million ways to use this simple, yet fun promotion.   Remember, bring thos...

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August 27, 2019

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