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September 29, 2017

When it comes to your business, things can change.   How do you determine what sets your business apart? 

When I coach a small business or startup, I often hear them say,  "Yeah, but everyone knows I do that".  Do they?   I can't tell you how many companies I work with or social media posts I create where we are honestly thinking,  "Haven't we said that over and over?"   And, just when we think that "everyone knows", we'll get a message or inquiry about it.  

For example, I worked with a pizza company that has a family buffet every Wednesday night.  We talked about it, promoted it.  Then, we moved on to other promotions and thought,  "everyone knows".    I...

Father's Day for a small business can be an often overlooked business growth opportunity.  At Westbrack Marketing, we work with several businesses on their marketing campaigns.  Here are some Father's Day Small Business Marketing Ideas you can implement in your own business. 

1.  Hold a contest in your store, like a Dad's Day Drawing.  Let customers print off a coloring page or drawing page from your website.  Then, have them bring it into your store.  You can hang them on a wall, in your storefront.  You can judge them yourself, or put photos on a Google Doc and share it on social media and ask people to vote.  There's a million ways to use this simple, yet fun promotion.   Remember, bring thos...

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August 27, 2019

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